The two-week Flora Fest 2007 celebration will kick off with a Florathon on Saturday 20 January 2007. Florathon is a brisk 3km walk and participants will be judged not by speed but rather by their floral-themed costumes.
According to Kuala Lumpur City Mayor Dato’ AB Hakim Bin Borhan, the Florathon route covers Jalan Raja, Jalan Parlimen, Jalan Cendrawasih, Jalan Tembusu, Jalan Cenderasari and back to Jalan Raja.
Dato’ AB Hakim was speaking at a press conference announcing the event at the MTC, Jalan Ampang on Thursday 4 January 2007. Also present was Tourism Malaysia Director General Dato’ Mirza Mohammad Taiyab.
Dato’ Mirza said that all Malaysians and foreign tourists aged 13 and above are eligible to enter.
“Participants are divided into nine categories namely Junior Men, Junior Women, Men, Women, Diplomatic Corps (Men), Diplomatic Corps (Women), Tourist (Men), Tourists (Women) and Team Participation,” he added.
The judging for prizes will be based on theme, originality and effort. The event offers a total of RM26,500 cash prizes. There is no entry fee.
In conjunction with the Florathon, there will also be a Bunga Raya Waiter’s Race where participants are required to balance the Bunga Raya mocktail on a tray with one hand throughout the route while dressed in floral outfits. It is open to everyone in the hospitality and food and beverage sectors.
The Minister of Tourism Datuk Seri Tengku Adnan Tengku Mansor will flag off the Florathon at Dataran Merdeka , while the Minister of Federal Territories Dato’ Haji Zulhasnan Rafique will present the prizes to the winners.
On the event day, Dataran Merdeka will be abuzz with activities for the whole family like drawing competition, creating an atmosphere of festivity from morning till noon.